Food & Beverage Label Buyers:
Label sales growth in the food and beverage categories is very strong thanks to consumer’s appetite for innovation, choice and new flavors. Recently a test was conducted proving that a product with better quality labeling sells the same product better. When a side by side taste test was performed using two containers with the same product labeled differently. The better graphics and designed labeled container actually had comments of superiority by consumers.
Like most products it’s the packaging that gets the consumers attention first!
What are your thoughts? let us know how we can help you improve your label needs!