The wine industry conducted an interesting tasting event to prove a point. A single wine was used in identical bottles except for the labeling.
The people were given a sample from each bottle, they sniffed, examined, swirled and tasted.
The results and the comments that followed were very interesting and I’m sure everyone reading this knows where this is going.
The bottle with the intentionally inexpensive appearance was perceived as such. However the creative well thought out design labeled bottle had actual comments like “this obviously tastes so much better”, “there’s no comparison”
“Look how much richer the color and bouquet are” said one consumer.
I cannot emphasize enough how important that taste test is to all industries that label their products, on beverages, nutraceuticals and more. We look forward to helping everyone achieve great results within all industries.
About Accent Label & Tag Co, Inc. An industry leading, custom label manufacturer with seasoned experts in label production and design. From start-ups to multi-national companies, offering individual service to ensure you get the labels that best suit your exact needs.
For over 30 years, Accent Label™ works with the latest technology as part of our top of the line label print offerings. Utilizing state of the art printing processes that offer maximum levels of customization & efficiency along with great value, puts us ahead in our industry.